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低价体验课模式为什么会越来越“热”?
2021-02-26 15:35:32

体验课是当前教育行业最火热的运营模式之一,市场上1元、4.9元、9.9元体验课层出不穷,玩法基本大同小异。这其实并不是一个全新的概念,只是近几年越来越成为主流,一种模式可以规模化的出现,势必有其客观合理性,所以寻本溯源,首先,我想聊聊为什么会有体验课这样一种形式出现,以及这种模式为什么越来越“热”?

体验课模式,核心在“课”,落脚点在“体验”,三个字包含着海量的信息。个人的理解,一般来讲,体验课模式持续升温不外乎4种原因:

1、用户信息获取逻辑的改变

如今用户信息获取逻辑逐渐在由“人找信息”变为“信息找人”,即传统的SEO、SEM获客瓶颈显现,其中比较有代表性的就是百度竞价,获客成本升高、获客量降低,已无法满足业务发展需求,公司迫切需要优化前端数据获取结构,增加获客方式多样性,来弥补SEO、SEM的缺口。

所以,既然目的是弥补缺口,那关注点就应该有两个:

(1)与搜索获客相比,体验课获客的成本是否更低,这些数据的质量如何,ROI表现如何。不可否认我后面会写到的关于课程、服务、社群等方面因素会将转化拉高,但是它一定会存在一个客观区间范围,也就是转化边界。

(2)与搜索获客相比,体验课获客量是否可以持续。二者的投放逻辑完全不同(后面有机会我会专门写篇文章来阐述),按照我曾就职的某教育行业独角兽公司的经验,投放一定周期之后,会明显出现流量下滑、重复抓取等情况。所以,我认为,如果把体验课当做弥补缺口的唯一路径,这种做法无疑是十分危险的。 

2、寻求新的业务增长点

这种情况更多适用于在PLC模型中处于成长期的公司,此时市场方向明确,竞争者强大,整个细分市场呈现“群雄并起”,甚至“三国鼎立”,此时抢到更多的用户认知,获得更多的品牌曝光,某种程度上就意味着蛋糕可能分到更大,即市场份额更大,才更有可能在最后“一统天下”。

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所以,在我看来,这类公司往往会将数据量和市场品牌放在首位,ROI会略轻,哪怕当期转化不成功,但是一旦用户进入私域流量池,那我就比竞品更有可能在日后使其产生购买行为,因此用户的留存就显得尤为重要。

3、用户更倾向先体验后购买

这其实类似传统模式中的免费试听,只不过试听一般只会将整体课程的前几节直接免费,体系化程度不够,这种原因又会细分为两点:

(1)同一细分领域入局者众多,比如随机拉一个用户,问他猿辅导,作业帮,掌门1对1三者课程你会选谁,除非这个用户已有过在这些平台的上课经历或者已经被朋友的上课反馈锚定了印象,否则一个全新用户应该很难做以区分与选择,所以他们只能先体验,再根据各平台师资、内容、服务、适合度等来做出最终决策。

(2)前面讲到目前信息获取方式逐渐变为“信息找人”,我们拿“信息流”来举例,用户在进行阅读行为时很可能被动获取了体验课信息,根据关联性营销原则,用户很可能也对此体验课感兴趣,但还没有到可以付费购买正式产品的阶段,所以通过低价体验课,在课程过程中借助风格、内容、服务等实体因素;痛点、爽点、痒点等精神因素,更有可能将产品价值感植入用户心中,从而使其最终付费。

4、增加更多营销玩法的可能

相比于搜索时期抓取主动或被动数据的直接,在一次体验课的完整周期中,运营者的操作空间更大,更有可能在环节中加入诸如裂变、分销等的营销玩法,间接降低获客成本。这更加考验运营者整体SOP设计的严谨性与创新性,更能体现运营是一种连接的艺术。

理清了体验课模式出现的原因,前面说到其核心在“课”,落脚点在“体验”,下篇文章我会继续对这两大方面进行分析,欢迎与我交流。

-END-

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style="width: 450px; height: 570px; top: 150px" class="downloadzl_box"> <div style="width: 100%; height: 75px; padding-top: 23px; background: url('/img/comments/rulemodal1@2x.png'); background-size: 100%"> <img style="width: 217px; margin: 0 auto" src="/img/comments/rulemodal2@2x.png" alt=""> </div> <div style="width: 370px; height: 380px; margin: 25px auto; font-size: 14px; color: #333;overflow-y:scroll"> <p>我们致力于提供一个高质量内容的交流平台。为落实国家互联网信息办公室“依法管网、依法办网、依法上网”的要求,为完善跟帖评论自律管理,为了保护用户创造的内容、维护开放、真实、专业的平台氛围,我们团队将依据本公约中的条款对注册用户和发布在本平台的内容进行管理。平台鼓励用户创作、发布优质内容,同时也将采取必要措施管理违法、侵权或有其他不良影响的网络信息。</p> <p><br />一、根据《网络信息内容生态治理规定》《中华人民共和国未成年人保护法》等法律法规,对以下违法、不良信息或存在危害的行为进行处理。<br />1. 违反法律法规的信息,主要表现为:<br />    1)反对宪法所确定的基本原则;<br />    2)危害国家安全,泄露国家秘密,颠覆国家政权,破坏国家统一,损害国家荣誉和利益;<br />    3)侮辱、滥用英烈形象,歪曲、丑化、亵渎、否定英雄烈士事迹和精神,以侮辱、诽谤或者其他方式侵害英雄烈士的姓名、肖像、名誉、荣誉;<br />    4)宣扬恐怖主义、极端主义或者煽动实施恐怖活动、极端主义活动;<br />    5)煽动民族仇恨、民族歧视,破坏民族团结;<br />    6)破坏国家宗教政策,宣扬邪教和封建迷信;<br />    7)散布谣言,扰乱社会秩序,破坏社会稳定;<br />    8)宣扬淫秽、色情、赌博、暴力、凶杀、恐怖或者教唆犯罪;<br />    9)煽动非法集会、结社、游行、示威、聚众扰乱社会秩序;<br />    10)侮辱或者诽谤他人,侵害他人名誉、隐私和其他合法权益;<br />    11)通过网络以文字、图片、音视频等形式,对未成年人实施侮辱、诽谤、威胁或者恶意损害未成年人形象进行网络欺凌的;<br />    12)危害未成年人身心健康的;<br />    13)含有法律、行政法规禁止的其他内容;</p> <p><br />2. 不友善:不尊重用户及其所贡献内容的信息或行为。主要表现为:<br />    1)轻蔑:贬低、轻视他人及其劳动成果;<br />    2)诽谤:捏造、散布虚假事实,损害他人名誉;<br />    3)嘲讽:以比喻、夸张、侮辱性的手法对他人或其行为进行揭露或描述,以此来激怒他人;<br />    4)挑衅:以不友好的方式激怒他人,意图使对方对自己的言论作出回应,蓄意制造事端;<br />    5)羞辱:贬低他人的能力、行为、生理或身份特征,让对方难堪;<br />    6)谩骂:以不文明的语言对他人进行负面评价;<br />    7)歧视:煽动人群歧视、地域歧视等,针对他人的民族、种族、宗教、性取向、性别、年龄、地域、生理特征等身份或者归类的攻击;<br />    8)威胁:许诺以不良的后果来迫使他人服从自己的意志;</p> <p><br />3. 发布垃圾广告信息:以推广曝光为目的,发布影响用户体验、扰乱本网站秩序的内容,或进行相关行为。主要表现为:<br />    1)多次发布包含售卖产品、提供服务、宣传推广内容的垃圾广告。包括但不限于以下几种形式:<br />    2)单个帐号多次发布包含垃圾广告的内容;<br />    3)多个广告帐号互相配合发布、传播包含垃圾广告的内容;<br />    4)多次发布包含欺骗性外链的内容,如未注明的淘宝客链接、跳转网站等,诱骗用户点击链接<br />    5)发布大量包含推广链接、产品、品牌等内容获取搜索引擎中的不正当曝光;<br />    6)购买或出售帐号之间虚假地互动,发布干扰网站秩序的推广内容及相关交易。<br />    7)发布包含欺骗性的恶意营销内容,如通过伪造经历、冒充他人等方式进行恶意营销;<br />    8)使用特殊符号、图片等方式规避垃圾广告内容审核的广告内容。</p> <p><br />4. 色情低俗信息,主要表现为:<br />    1)包含自己或他人性经验的细节描述或露骨的感受描述;<br />    2)涉及色情段子、两性笑话的低俗内容;<br />    3)配图、头图中包含庸俗或挑逗性图片的内容;<br />    4)带有性暗示、性挑逗等易使人产生性联想;<br />    5)展现血腥、惊悚、残忍等致人身心不适;<br />    6)炒作绯闻、丑闻、劣迹等;<br />    7)宣扬低俗、庸俗、媚俗内容。</p> <p><br />5. 不实信息,主要表现为:<br />    1)可能存在事实性错误或者造谣等内容;<br />    2)存在事实夸大、伪造虚假经历等误导他人的内容;<br />    3)伪造身份、冒充他人,通过头像、用户名等个人信息暗示自己具有特定身份,或与特定机构或个人存在关联。</p> <p><br />6. 传播封建迷信,主要表现为:<br />    1)找人算命、测字、占卜、解梦、化解厄运、使用迷信方式治病;<br />    2)求推荐算命看相大师;<br />    3)针对具体风水等问题进行求助或咨询;<br />    4)问自己或他人的八字、六爻、星盘、手相、面相、五行缺失,包括通过占卜方法问婚姻、前程、运势,东西宠物丢了能不能找回、取名改名等;</p> <p><br />7. 文章标题党,主要表现为:<br />    1)以各种夸张、猎奇、不合常理的表现手法等行为来诱导用户;<br />    2)内容与标题之间存在严重不实或者原意扭曲;<br />    3)使用夸张标题,内容与标题严重不符的。</p> <p><br />8.「饭圈」乱象行为,主要表现为:<br />    1)诱导未成年人应援集资、高额消费、投票打榜<br />    2)粉丝互撕谩骂、拉踩引战、造谣攻击、人肉搜索、侵犯隐私<br />    3)鼓动「饭圈」粉丝攀比炫富、奢靡享乐等行为<br />    4)以号召粉丝、雇用网络水军、「养号」形式刷量控评等行为<br />    5)通过「蹭热点」、制造话题等形式干扰舆论,影响传播秩序</p> <p><br />9. 其他危害行为或内容,主要表现为:<br />    1)可能引发未成年人模仿不安全行为和违反社会公德行为、诱导未成年人不良嗜好影响未成年人身心健康的;<br />    2)不当评述自然灾害、重大事故等灾难的;<br />    3)美化、粉饰侵略战争行为的;<br />    4)法律、行政法规禁止,或可能对网络生态造成不良影响的其他内容。</p> <p><br />二、违规处罚<br />本网站通过主动发现和接受用户举报两种方式收集违规行为信息。所有有意的降低内容质量、伤害平台氛围及欺凌未成年人或危害未成年人身心健康的行为都是不能容忍的。<br />当一个用户发布违规内容时,本网站将依据相关用户违规情节严重程度,对帐号进行禁言 1 天、7 天、15 天直至永久禁言或封停账号的处罚。当涉及欺凌未成年人、危害未成年人身心健康、通过作弊手段注册、使用帐号,或者滥用多个帐号发布违规内容时,本网站将加重处罚。</p> <p><br />三、申诉<br />随着平台管理经验的不断丰富,本网站出于维护本网站氛围和秩序的目的,将不断完善本公约。<br />如果本网站用户对本网站基于本公约规定做出的处理有异议,可以通过「建议反馈」功能向本网站进行反馈。<br />(规则的最终解释权归属本网站所有)</p> </div> <div class="iknow_rule" style="width: 193px; height: 42px; line-height: 42px; border-radius: 21px; color: #fff; text-align: center; background: linear-gradient(17deg,rgba(255,131,85,1),rgba(255,168,44,1));margin: 25px auto; cursor: pointer">我知道了</div> </div> </div> <div class="fixedtc ans_correct"> <div class="downloadzl_box downloadzl_box2"> <img style="margin-top: 0; width: 16px; height: 16px; position: absolute; top: 25px; right: 16px; cursor: pointer" class="modalclose" src="/img/index/dt_close.png" alt=""> <img src="/img/index/detail_correct.png" alt=""> <div class="downloadzl_reason downloadzl_reason2">恭喜你~答对了</div> <div class="downloadzl_ym">+5羽毛<img src="/img/index/feather.png" alt=""></div> <div style="margin: 20px auto; float: none; width: 165px;" class="downloadzl_right downloadzl_wzdl"><a href="/pc/center/mall">前往领取更多羽毛</a></div> </div> </div> <div class="fixedtc ans_error"> <div class="downloadzl_box downloadzl_box2"> <img style="margin-top: 0; width: 16px; height: 16px; position: absolute; top: 25px; right: 16px; cursor: pointer" class="modalclose" src="/img/index/dt_close.png" alt=""> <img src="/img/index/detail_error.png" alt=""> <div class="downloadzl_reason downloadzl_reason2">下一次认真读哦</div> <div style="margin: 20px auto; float: none; width: 165px;" class="downloadzl_right downloadzl_wzdl downloadzl_klyx"><a href="/pc/center/mall">前往领取更多羽毛</a></div> </div> </div> <div class="fixedtc newshow"> <div class="newBox"> <img 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var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(hm, s); })(); </script> <script> function openWin() { let url = 'http://p.qiao.baidu.com/cps/chat?siteId=13189166&userId=10076563&cp=www.niaogebiji.com&cr=web1&cw=web1' window.open(url, 'newwindow', 'height=600, width=800, top=30%,left=30%, toolbar=no, menubar=no, scrollbars=no, resizable=no,location=no, status=no'); } $(function(){ $(".footerItem .hover").mouseover(function() { $(".app_download_code1").show() }) $(".footerItem .hover").mouseout(function() { $(".app_download_code1").hide() }) // var login_url = "//" var is_login = "0"; $('.go_close').click(function () { $('.featherselection_fixedmc').hide() }) $('.featherselection_box').on('click',".featherselection_list",function () { if(is_login == 0){ // loginInit(); $('.featherselection_fixedmc').show() }else{ window.open('/pc/center/mall') } }) $('.featherselection').on('click',".featherselection_titleimg",function () { if(is_login == 0){ loginInit(); $('.featherselection_fixedmc').hide() }else{ window.open('/pc/center/mall') } }) $('[data-src]').click(function(){ var $this = $(this); var src = $this.data('src'); $this.addClass('on').siblings().removeClass('on'); $this.parent().next().css('background-image', 'url('+src+')'); }); var oldWidth; $('.moreFriendLink').click(function(){ oldWidth = $('.friendLink').width(); $('.friendLink').width(410).find('li').addClass('compactLink').show(); $(this).parent().hide(); }); $('.lessFriendLink').click(function(){ $('.friendLink').width(oldWidth).find('li').removeClass('compactLink').show(); $('.extraLink').hide(); }) }); $('.headMain>li').mouseenter(function () { $(this).addClass('active').siblings().removeClass('active'); $(this).siblings().children('.navItem').hide(); $(this).children('.navItem').show(); }).mouseleave(function () { $(this).removeClass('active'); $('.navItem').hide(); $('.current').children('.navItem').show(); }); $('button.search').click(function(){ window.open("https://aso.niaogebiji.com/index/search?wd="+encodeURIComponent($('input.name').val()),"newwindow"); }); $('input.name').keydown(function(e){ if(e.keyCode==13){ window.open("https://aso.niaogebiji.com/index/search?wd="+encodeURIComponent($('input.name').val()),"newwindow"); } }); $('.gologin').click(function(){ $('.featherselection_fixedmc').hide(); loginInit(); }) $('.headerBtn').click(function () { //搜索文章或问吧 }); </script> <script> //bi统计uv、pv $.ajax({ type:'POST', url:'/index/bistat/', dataType:'json', data:{}, success: function(result){ }, error: function(result, status){ } }); </script> <script> if($('a:last').html()=='站长统计'){ $('a:last').hide() } </script> <script> (function(){ var bp = document.createElement('script'); var curProtocol = window.location.protocol.split(':')[0]; if (curProtocol === 'https') { bp.src = 'https://zz.bdstatic.com/linksubmit/push.js'; } else { bp.src = 'http://push.zhanzhang.baidu.com/push.js'; } var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(bp, s); })(); </script> </html> </div> <script src="/js/main.js"></script> <script src="https://static.jmlk.co/scripts/dist/jmlink.min.js"></script> <script src="/js/viewer.js"></script> <script src="/js/js.cookie.js"></script> <script type="text/javascript"> window.onbeforeunload = onbeforeunload_handler; function onbeforeunload_handler(){ } </script> <script> var isLogin = false; var width = 0; let num = $('.articleItem').length; width = num * 182 + num * 16; $('.recArticleItems').css('width', width + 20 + 'px'); (function(){ let doms = Array.from(document.getElementsByClassName('pc_content')) doms.forEach(item => { if(!item.viewer) { new Viewer(item, { navbar: 3, toolbar: {prev: true, next: true}, loading: true, title: false }) } }) // var left = $('.rankingBox').offset().left; // var top = $('.rankingBox').offset().top; // var height = $('.rankingBox').height(); // $('.cooperationFix').css('left',left+'px'); // $('.cooperationFix').css('top',top+height+30+'px'); $('iframe').css('min-width','600px;') })() $(window).scroll(function(){ var top = 0; var resHeight = $('.contentRight').height() + $('.page_top').height()-30 ; console.log($(window).scrollTop(),resHeight) if($(window).scrollTop() > resHeight){ $('.gzh-box').addClass('gzh-fix'); }else{ $('.gzh-box').removeClass('gzh-fix'); } }); // var login_url = "//" var isFavorite = '0' var my_point = '0' var isFollow = '0' var article_point = '5' function showArticlePoint() { $('.article_point').html(article_point!=0?article_point:'暂无') } showArticlePoint() function actionIconLight(isFavorite, my_point) { ///控制action_icon高亮 if(isFavorite != 0) { $('.collect_status1').hide() $('.collect_status2').show() }else { $('.collect_status1').show() $('.collect_status2').hide() } if(my_point != 0) { $('.grade_status1').hide() $('.grade_status2').show() }else { $('.grade_status1').show() $('.grade_status2').hide() } } actionIconLight(isFavorite, my_point) // 收藏图标 $(".action_item1").mouseover(function(){ actionIconLight(1, my_point) }) $(".action_item1").mouseout(function(){ actionIconLight(isFavorite, my_point) }) // 评分图标 $(".action_item2").mouseover(function(){ actionIconLight(isFavorite, 1) }) $(".action_item2").mouseout(function(){ actionIconLight(isFavorite, my_point) }) // 评论图标 $(".action_item3").mouseover(function(){ $('.comment_status1').hide() $('.comment_status2').show() }) $(".action_item3").mouseout(function(){ $('.comment_status1').show() $('.comment_status2').hide() }) // 评分、评论动画 $('.action_item2').click(function() { $('html, body').animate({scrollTop: $('#grade_module').offset().top - 300}, 800) }) $('.action_item3').click(function() { $('html, body').animate({scrollTop: $('#comment_anchor').offset().top - 300}, 800) }) $(function() { Cookies.set('saveuserid',UID, { expires: 365, path: '/' }); var saveuserid = Cookies.get('saveuserid'); if(isFollow === '1') { $('.has_follow_btn').show() $('.not_has_follow_btn').hide() }else { $('.has_follow_btn').hide() $('.not_has_follow_btn').show() } }) $(function() { var top = 0, bot = 0; $(window).on('scroll', function() { top = $(this).scrollTop() setTimeout(() => { bot = top; }, 0); $('.article').each(function(i, e) { if (isBlockBelowInViewport(e)) { if (top <= bot) { //下滚 $('.articleControlBox').addClass('is-fixed').addClass('is-fixed-top').removeClass('is-fixed-bottom') } else { //上滚 $('.articleControlBox').addClass('is-fixed').removeClass('is-fixed-top').addClass('is-fixed-bottom'); } }else { $('.articleControlBox').removeClass('is-fixed').removeClass('is-fixed-top').removeClass('is-fixed-bottom') } }); }); $('.promoteAuthorFocusBtn, .follow_btn').on('click', function(e) { e.preventDefault(); followAuthorArticleDetail(this); }); }); function followAuthorArticleDetail(el) { var uid = UID; if (!uid){///未登录 loginInit(); return } var value = $(el).data('value'); var author_id = $(el).data('author'); var $this = $(el); $.post('/pc/author/follow?author='+author_id+'&value='+(1-value), function (ret) { $this.data('value', 1-value); if (ret.return_code === '0') { if(isFollow === '1') { isFollow = '0' $('.has_follow_btn').hide() $('.not_has_follow_btn').show() }else { isFollow = '1' $('.has_follow_btn').show() $('.not_has_follow_btn').hide() } } else { //// } }, 'json'); } </script> <script> /////// 测一测 下载资料逻辑 $(function() { window.onload = function() { let h = sessionStorage.getItem(window.location.href) if (h) { document.documentElement.scrollTop = parseInt(h);     document.body.scrollTop = parseInt(h); sessionStorage.removeItem(window.location.href) } } var is_mobile = "0"; var is_login = "0"; var is_new_time = false // var ACCOUNT_DOMAIN = '//'; var is_new_user = "0"; var is_downzl = ""; var dl_point = "0"; var mypoint = ""; var not_read = "0"; var wzaid = "45528"; var is_yd = true var ans = "" var rightans = "" var is_dl = "0"; if (is_dl == 1) { $('.downBox_button1').hide() $('.downBox_button2').show() } else { $('.downBox_button1').show() $('.downBox_button2').hide() } if (ans == '') { } else { $('.testBox_ansbox_sub').hide() $('.testBox_ansbox_sub2').show() } var is_new_usershow = Cookies.get('usershow'); var clsoeqpshow = Cookies.get('clsoeqpshow'); // console.log(is_new_usershow) if (clsoeqpshow == 'true') { $('.close_box').hide() } $('.close_buttom').click(function() { $('.close_box').hide() Cookies.set('clsoeqpshow', 'true', { expires: 365, path: '/' }); }) setTimeout(() => { is_new_time = true }, 120000); var flag = false $(window).on('scroll', function() { var top = $(this).scrollTop() var boxh = $('.containerBox').height() var wzh = $('.article').height() if (top >= boxh / 3 * 2) { if (is_login == 0 && flag == false) { flag = true // $('.login_url').attr('href', login_url) if (is_mobile != '1') { $('.nologtip').show() showLoginPopup(wzaid) } } } if (is_new_time == true || top >= boxh / 3 * 2) { if (is_new_user == 1 && is_new_usershow != '4') { if (is_new_usershow == undefined) { is_new_usershow = 1 //第一次进来 } else { is_new_usershow = parseInt(is_new_usershow) + 1 //第2次进来 } $('.newshow').show() Cookies.set('usershow', is_new_usershow, { expires: 365, path: '/' }); } } }) $('.showrulebtn').click(function() { ////显示评论规则弹窗 $('.commentRule').show() }) $('.iknow_rule').click(function() { $('.commentRule').hide() }) $('.testBox_ansbox_sub').click(function() { if (is_login == 0) { loginInit(); return 0 } var aid = $(this).data('aid') var value = $('input:radio:checked').val(); // console.log(value) if (value == undefined) { } else { $(this).hide() var correct = rightans $('.testBox_ansbox_sub2').show() answerArticleQa(aid, value, (res) => { let r = JSON.parse(res) if (value == correct) { if (r.return_data.is_show_tip === '1') { $('.ans_correct').css('display', 'inline-block') } } else { $('.ans_error').css('display', 'inline-block') } $('.testBox_ansbox_ans').eq(rightans - 1).children().css('display', 'inline-block') }) } }) $('.downBox_button1').click(function() { if (is_dl == 1) { $('.qrxz').show() return 0 } if (parseInt(mypoint) >= parseInt(dl_point)) { $('.qrxz').show() } else { $('.ymbz').show() } }) $('.comment_succ_mall').click(function() { window.location.href = '/pc/center/mall' }) $('.modalclose').click(function() { $('.comment_succ').hide() $('.sharemodal').hide() $('.cointc').hide() $('.ans_correct').hide() $('.ans_error').hide() }) $('.goshare').click(function() { let url = 'https://www.niaogebiji.com/article-45528-1.html' $('#article_code').html('') $('#article_code').qrcode({ width: 120, height: 120, text: url }); $('.comment_succ').hide() $('.sharemodal').show() }) $('.iknow_cointc').click(function() { $('.cointc').hide() }) $('.downloadzl_klyx').click(function() { $('.fixedtc').hide() }) $('.downloadzl_colse').click(function() { $('.fixedtc').hide() closeLoginPopup(wzaid) }) $('.newBox_close').click(function() { $('.newshow').hide() }) $('.downloadzl_ljxz').click(function() { if (is_dl == 1) { return 0 } $('.downBox_button1').hide() $('.downBox_button2').show() var aid = $(this).data('aid') $('.qrxz').hide() dlArticle(aid) }) //展示弹窗: function showLoginPopup(aid) { $.ajax({ url: '/pc/article/showLoginPopup/', data: { aid: aid }, method: 'POST', success: (res) => { // console.log(res) var data = JSON.parse(res) if (data.return_code == '200') { } }, error: (err) => { console.log(err) } }) } //关闭弹窗: function closeLoginPopup(aid) { $.ajax({ url: '/pc/article/closeLoginPopup/', data: { aid: aid }, method: 'POST', success: (res) => { // console.log(res) var data = JSON.parse(res) if (data.return_code == '200') { } }, error: (err) => { console.log(err) } }) } function dlArticle(aid) { $.ajax({ url: '/pc/article/dlArticle/', data: { aid: aid }, method: 'POST', success: (res) => { // console.log(res) }, error: (err) => { console.log(err) } }) } function readArticle(aid) { $.ajax({ url: '/pc/article/readArticle/', data: { aid: aid }, method: 'POST', success: (res) => { // console.log(res) var data = JSON.parse(res) if (data.return_code == '200') { if (data.return_data.is_show_tip == '1') { $('.jrdkBox_reason2').html('每天阅读文章') $('.jrdkBox_ym').html('+ 5羽毛') $('.cointc').show() } } }, error: (err) => { console.log(err) } }) } function answerArticleQa(aid, answer_no, cb) { $.ajax({ url: '/pc/article/answerArticleQa/', data: { aid: aid, answer_no: answer_no }, method: 'POST', success: (res) => { cb(res) /// }, error: (err) => { console.log(err) } }) } }) function adv_click(id) { $.ajax({ type: 'POST', url: '/index/advstat/', dataType: 'json', data: { id:id, type: 2 }, success: function (result) { }, error: function (result, status) { } }); } </script> <script> let midMark = true let bottomMark = true let advBottomMark = true document.addEventListener('scroll', function(event) { let h1 = $('.breadcrumbBoxWrap').height() + $('.rankingBox').height() + $('.download_app_module').height() + 33; //右侧布局区高度-延伸阅读区高度 let h2 = $('.article').height();//文章内容区高度 let h3 = $('.contentLeft').height();//左边整个布局的高度(包括文章内容区) let pageTopHeight = 100; // if(document.body.clientWidth > 750) { ///pc // pageTopHeight = Number($('.page_top').height())+7;//7px是下边距 // if($(event.target).scrollTop() >= h1) { // if($(event.target).scrollTop() >= (h3 -470)) { ///跟着底部上去 // $('.fixedBox').css({ // position: 'absolute', // marginTop: (h3-565) + 'px', // }) // } else { // $('.fixedBox').css({ ///固定在右上角 // position: 'fixed', // top: pageTopHeight + 'px', // bottom: 'auto', // marginTop:0 // }) // } // } else { // $('.fixedBox').css({ ///刚进入页面 // position: 'static', // top: pageTopHeight + 'px', // bottom: 'auto', // marginTop:0 // }) // } // } /////友盟数据统计 let scrollTop = $(event.target).scrollTop() ///滚动距离 if(midMark && scrollTop >= h2/2) { midMark = false // console.log('mid') } if(bottomMark && scrollTop >= h2/6*5) { bottomMark = false // console.log('bottom') } if(advBottomMark && scrollTop >= h2/7*6) { advBottomMark = false // console.log('bottom2') } }, true); </script> <script> $(document).ready(function() { var my_point = 0; var stepW = 24 var description = new Array('1', '2', '3', '4', '5'); var stars = $("#star > li"); var descriptionTemp; $("#showb").css("width", stepW * my_point); stars.each(function(i) { $(stars[i]).click(function(e) { if(my_point > 0) { ///已评分 return } var n = i + 1; var aid = $('.action_item1').data('id'); $("#showb").css({ "width": stepW * n }); descriptionTemp = n; // if(!isLogin){ loginInit(); return false; } $.ajax({ url: '/pc/center/addArticlePoint/', dataType: 'JSON', data: { aid: aid, point: descriptionTemp }, success: function(res) { if (res.return_code === '200') { ///修改悬浮条收藏icon状态 my_point = 1 actionIconLight(isFavorite, my_point) if (res.return_data.is_show_tip_com === 1) { $('.jrdkBox_reason2').html('评分') $('.jrdkBox_ym').html('+ 5羽毛') $('.cointc').show() } article_point = res.return_data.article_point showArticlePoint() } else { if (res.return_code === '1000') { // swal({ // title: res.return_msg, // type: "warning", // showCancelButton: true, // confirmButtonText: "去登录", // cancelButtonText: "取消", // closeOnConfirm: true, // closeOnCancel: true // }, function(isConfirm) { // if (isConfirm) { // window.location.href = login_url; // } // }) loginInit(); } else { swal(res.return_msg); } } } }) return descriptionTemp; }); }); stars.each(function(i) { $(stars[i]).hover( function() { $(".description").text(description[i]); }, function() { if (descriptionTemp != null) { $(".description").text(descriptionTemp); } else { $(".description").text(" "); } } ); }); }); function stopDefault(e) { if (e && e.preventDefault) e.preventDefault(); else window.event.returnValue = false; return false; }; </script> <script> //复制 function myCopy() { let url = 'https://www.niaogebiji.com/article-45528-1.html'; $('#text').html(url) var ele = document.getElementById("text"); ele.select(); document.execCommand("Copy"); alert('复制成功') } $('.fixedmc').on("click", ".knowtop", function() { $('.knowtop').hide() $('.knowleftbox').show() }) $('.fixedmc').on("click", ".knowleft", function() { $('.knowleftbox').hide() $('.knowrightbox').show() }) $('.fixedmc').on("click", ".knowright", function() { $('.knowrightbox').hide() $('.fixedmc').hide() $('html').css("overflow", 'scroll') var num = Cookies.get('numtip'); if (num == undefined) { Cookies.set('numtip', 1, { expires: 365, path: '/' }); } else if (num == 1) { Cookies.set('numtip', 2, { expires: 365, path: '/' }); } else if (num == 2) { Cookies.set('numtip', 3, { expires: 365, path: '/' }); } }) $('.extensionRead_list').on("click", ".extensionRead_list_item", function() { var data = $(this).data(aid) var aid = data.aid var pos; if (data.bindex == 0) { pos = 'read_more_1' } else if (data.bindex == 1) { pos = 'read_more_2' } else if (data.bindex == 2) { pos = 'read_more_3' } $.ajax({ url: '/pc/article/positionCount/', dataType: 'JSON', data: { aid: aid, pos: pos, }, success: function(res) { } }) }) $('.articleControlBox').on("click", ".ljicon", function() { var data = $(this).data(aid) var aid = data.aid var pos = 'copy_button'; $.ajax({ url: '/pc/article/positionCount/', dataType: 'JSON', data: { aid: aid, pos: pos, }, success: function(res) { // console.log(res) } }) }) $('.promoteAuthorSummary').on("click", ".here", function() { var data = $(this).parent().data(aid) var aid = data.aid var pos = 'author_apply'; $.ajax({ url: '/pc/article/positionCount/', dataType: 'JSON', data: { aid: aid, pos: pos, }, success: function(res) { // console.log(res) } }) }) $('.action_item1').click(function() {//收藏 if(!isLogin){ loginInit(); return false; } var title = $(this).data('title'); var aid = $(this).data('id'); $.ajax({ url: '/pc/center/addfavorite/', dataType: 'JSON', data: { id: aid, title: title, type: 1 }, success: function(res) { if (res.return_code === '200') { if (isFavorite == 0) { ///修改悬浮条收藏icon状态 isFavorite = 1 actionIconLight(isFavorite, my_point); } else { ///修改悬浮条收藏icon状态 isFavorite = 0 actionIconLight(isFavorite, my_point) } }else if(res.return_code == '1003') { loginInit(); }else { /// } } }) }) $(function() { var timestamp = (new Date()).getTime(); Cookies.set('timestamp', timestamp, { expires: 365, path: '/' }); var newtime = Cookies.get('timestamp'); var num = Cookies.get('numtip'); if (timestamp - newtime >= 86400000) { // console.log(11) Cookies.set('timestamp', timestamp, { expires: 365, path: '/' }); } // 点赞 var url = window.location.href $("#text").html(url) $('.upButton').click(function(e) { e.preventDefault(); upArticle(this); }); var imgWidth, imgHeight; if (ispc) { $(".article img").each(function(index, value) { imgWidth = $(value).attr('width'); imgHeight = $(value).attr('height'); if (imgWidth) { $(value).css({ 'width': imgWidth, 'height': imgHeight }) } }); } var userImg = ""; var userName = ""; // bindFavBtn($('body'), '///account/login?redirect=//'); var commitFlag = true; var aid = 45528; $('.firstSubmitBtn').click(function() { ///发布评论 var text = $('#first-level-review').val(); $.ajax({ type: 'get', url: '/pc/article/publishcomment', dataType: 'JSON', data: { aid: aid, user: true, cid: '', content: text, title: "低价体验课模式为什么会越来越“热”?" }, success: function(res) { if (res.return_code == '200') { $('#first-level-review').val(''); $('.comment_succ').show() } else { swal(res.return_msg); } }, error: function() { swal("出错了!", '请求服务器失败', "error"); } }) }); $('.commentList').on('click', '.secondSubmitBtn', function() { var _this = this; var text = $(this).parents('.replyBox').find('textarea').val(); var cid = $(this).parents('.firstItem').data('cid'); $.ajax({ type: 'get', url: '/pc/article/publishcomment', dataType: 'JSON', data: { aid: aid, user: 1, cid: cid, content: text, title: "低价体验课模式为什么会越来越“热”?" }, success: function(res) { if (res.return_code == '200') { $(_this).parents('.replyBox').hide(); swal('回复成功!您的回复将进入审核阶段'); $(_this).parents('.replyBox').find('textarea').val(''); } else { swal(res.return_msg); } }, error: function() { swal("出错了!", '请求服务器失败', "error"); } }) }); $('.commentList').on('click', '.reply', function() { $(this).parents('.firstItem').find('.replyBox').toggle() }) // $('.weboicon').click(shareWeiboCnzz); // 广告位固定 }) var numPage = 0; var listLength = $('.hotCompanyList').length - 1; $('.pageNum div').click(function () { $(this).addClass('activeNum').siblings().removeClass('activeNum'); numPage = $(this).index(); $('.hotCompanyListAll').animate( { marginLeft: -354 * numPage, }, 300 ); }); // 关闭1v1广告 $('.advManagerClose').click(function () { $('.kf1v1').show(); }); $('.advManagerImg').click(function(){ $('.kf1v1').show(); }) /////1v1对接///// function checkPhone(phone) { ///验证电话号码 return /^1[3456789]\d{9}$/.test(phone); } function count_down(param) { $(`.${param}`).data('enable', 'false'); $(`.${param}`).text('倒计时' + count + 's'); if (count == 0) { $(`.${param}`).data('enable', 'true'); $(`.${param}`).text('获取验证码'); count = 59; clearInterval(intervalid); } count--; } //发送验证码 function sendSms() { var enable = $(`.kf1v1GroupBtn`).data('enable'); if (enable == 'false') { return; } $(`.kf1v1GroupBtn`).data('enable', 'false'); var phone = $('.kf1v1GroupPhone').val(); if (!checkPhone(phone)) { $(`.kf1v1GroupBtn`).data('enable', 'true'); swal('请填写正确的手机号'); return; } $.ajax({ url: '/index/getCode', // 进行二次验证 type: 'post', dataType: 'json', data: { type: 'pc', mobile: phone, }, success: function (data) { if (data.return_code == 200) { intervalid = setInterval(() => { count_down('kf1v1GroupBtn'); }, 1000); } else { $(`.kf1v1GroupBtn`).text('获取验证码'); $(`.kf1v1GroupBtn`).data('enable', 'true'); swal(data.return_msg); } }, error: function (data) {}, }); } // 关闭1对1 $('.kf1v1TopR').click(function () { $('.kf1v1GroupText').val(''); $('.kf1v1GroupSms').val(''); $('.kf1v1GroupPhone').val(''); $('.kf1v1').hide(); }); //提交 $('.kf1v1SubmitBtn').click(function () { var kf1v1GroupText = $('.kf1v1GroupText').val(); if (kf1v1GroupText == '') { swal('请填写找营销服务商主要用来做什么'); return false; } var kf1v1GroupSms = $('.kf1v1GroupSms').val(); var kf1v1GroupPhone = $('.kf1v1GroupPhone').val(); if (kf1v1GroupSms == '' && kf1v1GroupPhone == '') { swal('请填写手机和验证码'); return false; } $.ajax({ url: '/pc/resource/adviser', data: { mobile: kf1v1GroupPhone, code: kf1v1GroupSms, content: kf1v1GroupText }, method: 'POST', dataType: 'json', success: (res) => { if (res.return_code == 1018) { swal('操作过于频繁,请稍候再试。'); } if (res.return_code == 1004) { swal('验证码错误。'); } else if (res.return_code == 200) { swal('操作成功。请等待工作人员审核。'); $('.kf1v1GroupText').val(''); $('.kf1v1GroupSms').val(''); $('.kf1v1GroupPhone').val(''); $('.kf1v1').hide(); } else { swal('参数错误。'); } }, error: (err) => { console.log(err); }, }); }); /////1v1对接///// </script>